Business plan environmental scanning for strategic planning

You may want to consider using a facilitator from outside of your organization if: Your organization has not conducted strategic planning before. For a variety of reasons, previous strategic planning was not deemed to be successful.

Business plan environmental scanning for strategic planning

Further, with globalization making it possible to produce where it is cheapest and sell where the profits are more, western as well as eastern companies are realizing that it is an entirely new ball game altogether. Therefore, they need to put in place strategies that would enable them to compete on fair basis with firms from all over the world.

The typical response of businesses during recessions is to lay off workers, accumulate cash and retain liquidity, and put off expansion plans until the business environment improves.

While these are certainly understandable strategies, our contention here is that these strategies are counterproductive.

business plan environmental scanning for strategic planning

For instance, downsizing might seem attractive because it enables businesses to cut costs. However, the companies have to realize that once they downsize, the best along with the worst of the employees leave the company.

The latter because they are laid off and the former because they see that in future they might be the targets. Of course, the companies can retain the best performers by increasing their compensation but this strategy is pointless when the whole objective is to cut costs.

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Next, research has shown that American companies are sitting on a cash hoard, which means that they have accumulated enough cash reserves just in case they face a liquidity problem in the same manner in which banks found themselves in the aftermath of the Great Recession of when liquidity dried up and nobody was lending to anybody.

Again, this is legitimate as long as the companies do not keep cash without making use of it productively. In other words, if the firm is simply having lots of cash in hand, it is akin to individuals keeping money without generating returns. Moreover, this strategy also means that recovery is delayed and no matter how hard the government tries, businesses simply do not want to spend cash.

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Third, putting off expansion plans is a good idea as the uncertainty in the external environment means that businesses should wait for a sunnier day. However, in cases where the company has to enter new markets, putting off expansion might be a bad idea as nimble and agile competitors can steal a march on them.

Moreover, with so much of emphasis being placed on innovation and inventiveness, putting off expansion might backfire as competitors and startups with innovative and game changing ideas might outperform the market and which leads to folding up of existing firms.

Therefore, it is the case that businesses must rethink their strategies during economic downturns. A possible solution for them would be to ramp up their IT infrastructure and invest more in cutting edge technology so that they leverage the synergies from the integration of disparate and discrete business processes as well as actualize the advantages from the economies of scale.

For instance, when IT is leveraged to the fullest, the result is often an increase in productivity as well as a benefit that accrues because of more efficiency.

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Further, IT enables companies to produce more and ramp up the volumes as it is obvious that machines can do more than humans do and at the same time, work tirelessly.

Of course, one might point out that this strategy leads to obsolescence of workers and entails downsizing. We consider this inevitable as the processes of creative destruction that are inherent to capitalism means that the old changes into the new and that the only constant in the world is change which is relentless and hence, IT and innovation are the buzzwords for any actualization of business strategies during downturns.

Similarly, through the use of these game changers, businesses can also integrate vertically and horizontally as well as venture into new markets or oceans that are blue meaning that they are yet to be fished in contrast to red oceans that are already saturated.

As cost cutting has been touched upon briefly, we return it to point out that IT and innovation along with integration and expansion save costs from the holistic approach that we suggest here.

The point here is that businesses must think out of the box to deal with economic downturns and this means that they cannot rely on old models and discarded theories in their endeavor to remain profitable during bad times as well as good times.

Vertical integration refers to the integration of the entire value chain from procurement to after sales and including processing of raw materials, producing finished products, marketing them, enabling customer service, and closing the feedback loop.

An example of a global conglomerate that is vertically integrated would be the Reliance group in India that owns all the steps in the oil and gas value chain right from exploration and drilling, to refining and processing, and ending with retail outlets which sell the product.

Programme Overview

Horizontal integration refers to integrating breadth wise meaning that businesses can venture into blue oceans through merging their core competencies with that of aligned businesses.The course is designed to provide students with insights into the complex environment that organizations of any size operate.

Organizational leaders’ and organizational members’ responsibility to use ethical thinking to balance stakeholder interests with organizational duty are examined.

Riordan Manufacturing and Strategic Planning - Although Riordan Manufacturing has a generic strategic direction, a comprehensive strategic plan reevaluation and .

business plan environmental scanning for strategic planning

Strategic Management Process means defining the organizations strategy. Strategic management process consists of four components - Environmental Scanning, Strategic Formulation, Strategy Implementation and Strategy Evaluation.

Bellevue University's Master's in Strategic Finance prepares professionals to be strategic leaders in corporate finance, mergers and acquisitions, enterprise, insurance, and banking. Riordan Manufacturing and Strategic Planning - Although Riordan Manufacturing has a generic strategic direction, a comprehensive strategic plan reevaluation and development must occur after the move to China.

Inbound Logistics' glossary of transportation, logistics, supply chain, and international trade terms can help you navigate through confusion .

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