Mba project a study at itc limited

The company has been undertaking several CSR initiatives over the years and been appreciated for them globally. The company's innovative ways and heavy investments to achieve the 'triple bottom line' are discussed. The question to be look forward "Is it taking the right initiatives and setting standards to follow? As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented.

Mba project a study at itc limited

This report will help you to learn about: History of HUL 3. Core Competency and Business Strategy 5. Spread of HUL to Villages 7. Problems Faced by HUL Hindustan Unilever Limited HUL played a vital role in combating recession and inducing private consumption-led growth in the Indian economy.

The company displayed an ability to effect price hikes and avoid impact of inflation on vegetable oils, which, combined with improved outlook for fabric wash and strong growth in processed foods and beverages, lent a positive outlook for the stock during The consolidated profit made by HUL in financial year is Rs.

The net sales has come down to Rs. But projected to grow up 6. The company operates in five segments—soaps and detergents, personal products, beverages, foods and ice creams, exports, and other operations.

A Detailed Study of Eveready, Its Marketing Strategies and a Comparative Analysis Between Eveready and Duracell in the Alkaline Segment Introduction: Ask any Indian consumer to name a Battery and the first brand that comes to mind is’’ Eveready’’. ignou mba marketing project/report; ignou mba marketing project/report. ignou report february 25, a case study of thomas cook (india) limited: a study to explore the tourist satisfaction towards the tourism marketing in new delhi: marketing strategy of itc hotels. Our project case studies show the type of work we deliver, the clients we deliver it to, and how we deliver it for industries ranging from transport to health.

While soaps and detergents contribute 45 per cent of net sales, the high-margin personal products segment contributes the most to operating profits at 45 per cent in Together, personal products and soaps and detergents, which constitute the home and personal care HPC division, contribute 71 per cent of net sales and 82 per cent of operating profits in Init generated net sales of Rs.

However the market performance of the leader was quite disappointing. HUL posted a marginal growth of 5 per cent in net sales of Rs.


Operating profits grew by 35 per cent y-o-y to Net profits grew by 4 per cent y-o-y to Rs. Though HUL is a market leader, it has been losing market share in key categories. In order to regain this, HUL can either opt for further price cuts, promotional offers or invest more in brand building, but these are likely to affect profitability.

They may result in marginal growth de-growth in a few categories like oral care in the top-line as well as profitability in the financial year estimated earnings. InLever Brothers started exporting Sunlight laundry soap to India.


Meanwhile, Margarine Unie also exported vanaspati, or hydrogenated edible fat to the same country. Therefore, when Margarine Unie and Lever Brothers merged inthe products already had considerable presence in India.

Inthese three companies, which marketed soaps, vanaspati and personal products, merged to form Hindustan Lever, in which Unilever now has a 51 per cent stake.

Mba project a study at itc limited

The company has pursued growth through acquisitions and joint ventures. In AprilHindustan Vanaspati merged with Tata Oil Mills Company in an amalgamation that brought in a soaps and detergents brand portfolio to compliment that of Hindustan.

In a related move, inHindustan and yet another Tata company, Lakme, formed a Subsequently, inLakme Limited sold its brands to Hindustan and divested its 50 per cent stake in the joint venture to the company.

Growth continued in when the company formed The portfolio of Lever Johnson Consumer Productsformed inincludes the Raid range of mosquito repellent mats, coils and cockroach killing aerosols and Glade air fresheners. Furthermore, the company established a subsidiary in Nepal, called Nepal Lever Ltd.

Its factory is the largest manufacturing investment in the Himalayan kingdom. The NLL factory manufactures Hindustan products like soaps, detergents and personal products both for the domestic market and exports to India.

The s also witnessed a string of crucial mergers, acquisitions and alliances on the foods and beverages front.


BBLILenabling greater focus and ensuring synergy in the traditional beverages business. By the end of the year, the company entered into a strategic alliance with the Kwality ice cream group families and in the Milkfood per cent ice cream marketing and distribution rights too were acquired.

The same year, the company also bought from Pepsi Foods its tomato processing assets at Zahura Punjab. Meanwhile, inHindustan restructured its businesses, selling its fertilizer and industrial chemicals business to the group company.

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Hind Lever Chemicals erstwhile Stepan Chemicalsand acquiring from Stepan its popular detergents business. This was done to allow the fertilizer and industrial chemicals business to grow rapidly through fresh investments in expansion. PIL with Hindustan in The two companies had significant overlaps in personal products, specialty chemicals and exports businesses, besides a common distribution system since for personal products.

This includes 15 months as the accounting year has changed from December to March. In Januaryin a historic step, the government decided to award 74 per cent equity in the State-owned Modern Foods Industries Ltd.Company Profile: ITC is an Indian public conglomerate company headquartered in Kolkata, West Bengal, India.

Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business and Retail. Growth of Swadeshi- A Case Study on Patanjali Ayurved Limited ABSTRACT With a population of around billion [1], India is the second largest market in the world in terms of consumers after (ITC) Nestle Britannia Dabur Marico Godrej Consumer Colgate-Palmolive P&G Patanjali.

A study on distribution of ITC's deodorant Engage in Agra, UP. The project was undertaken as internship in MBA (marketing) course.

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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 1 ITC Introduction The company for this assignment is ITC, which is one of the most reputed brands in the Indian company was set up in and was called the Imperial Tobacco Company in its early years.

It witnessed several identity shifts over the years and has been known as ITC Limited since The company . A Detailed Study of Eveready, Its Marketing Strategies and a Comparative Analysis Between Eveready and Duracell in the Alkaline Segment Introduction: Ask any Indian consumer to name a Battery and the first brand that comes to mind is’’ Eveready’’.

The case presents ITC Limited as a dominant player in the industry with a significant dependence on tobacco and tobacco products promising to pursue the triple bottom line approach by focusing on.

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