PROSPECTS Shrinking consumer base and changing demographics lead to stagnant performance Total volume sales of beer fell in both andwith being the fourth successive year of decline. This was due to a number of factors, including the dwindling population of beer drinkers and changes in consumer lifestyles such as increased consumption of alternative alcoholic drinks.
Significant drivers like constrained budgets, conservative spending habits and uncertainty are expected to have a negative impact on demand for beer. Premium brands show steady growth, despite economic uncertainty While the economy shows timid signs of recovery, consumers are still adopting conservative attitudes towards discretionary spending.
At-home consumption set to recover faster than on-trade channel As many consumers are still struggling to save money, eating-out remains a rare treat for many Brazilians.
Consequently, many consumers are opting to drink beer at home. Cia Brasileira de Bebidas investing in premium brands Cia Brasileira de Bebidas remains reliant on the performance of its mid-priced lager range, including brands like Skol, Brahma and Antarctica.
However, recently the company has started to strongly invest in its premium portfolio, especially brands like Budweiser and Stella Artois. After falling to third position, the group decided to expand production capacity, especially for existing beer brands, and to launch new ranges.
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Overview Discover the latest market trends and uncover sources of future market growth for the Beer industry in Brazil with research from Euromonitor's team of in-country analysts.
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If you're in the Beer industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions. Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market volume shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Beer in Brazil?
What are the major brands in Brazil? How has premium lager performed in the wake of the global recession, has it lost out to economy lager as consumers traded down?
What are the most popular flavours within non-alcoholic beer? Has the recession benefited domestic lager over imported lager? Why buy this report?
Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions This industry report originates from Passport, our Alcoholic Drinks market research database.
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